Category Archives: Uncategorized

Best Local Website Award

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We won an award for “Best Local Website” for our site RedlandsTakeout.com from the readers/voters of the San Bernardino County Sun and Redlands Daily Facts.  Check out the story on Inland Empire’s Best Local Website.  This was a collaboration between our restaurant marketing partner NetWaiter, and RedFusion Media.

RedlandsTakout.com, the only local restaurant guide providing online ordering capabilities, received top honors from the 2011 Annual Readers Choice Awards, sponsored by the San Bernardino Sun and Redlands Daily Facts. The unique website is San Bernardino County’s best “Local Website” within the Goods and Services category.

The voting process began in March, consisting of ballots running in both the newspaper and online. Readers especially appreciate the website’s reliable, fast and user-friendly format. Creative developer Jon Burgess is “excited that people have enjoyed the site and are enjoying using this convenient and easy way to order out. We really appreciate the fact that people took the time to choose RedlandsTakeout.com for this special designation.”

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Integrated Marketing presented to the American Marketing Association Inland Empire

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I enjoyed speaking to the full house at the American Marketing Association, Inland Empire.   For those of you that attended, I hope I was able to help paint a picture about the challenges integrating your marketing plans, with online marketing tactics.

I promised you could view my slides, and here they are, http://prezi.com/vwddoloizqik/integrated-marketing-ama-31711/

Finally – A Flash to HTML5 Conversion

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My firm has been worried about Flash and compatibly with mostly Apple for the past few years. With mobile phones and other devises that don’t run Flash, clearly we have been concerned that our clients, and all their design would have to be re-done.  But I just read, that Adobe Labs now has a drag and drop tool to convert your existing flash to HTML5.

Wallaby, a cross-platform Adobe AIR application, is a tool that allows users to instantly convert Flash output (FLA files) to HTML5 via a simple drag and drop. It is available free for download. Story.

Google Changed Algorithms again this week.

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Google’s always moving and improving.  I happened to try Google Voice this last week, it is pretty cool.  Google did make a change to their search, this all affects SEO guys.

We saw significant increases of our SEO clients who focus on “local”.  Google is working hard to figure out who local services and companies are, and they are trying to get rid of duplication or content that’s only focus is to create advertising revenue.

“in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries,” http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html

I use Chrome (Why I’m a Chrome User), because it rocks.  There is a cool add-on that Google launched for Chrome, Personal Blocklist Extentions.   You basically can block some of your surfing patterns.

Links from .EDU’s carry more authority.

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Here is a great SEO tid-bit from the Wall Street Journal

Internet search experts say that sites associated with educational institutions, which come with “.edu” in their Web addresses, are often considered by Google’s search algorithm to be more authoritative than commercial sites. Experts say educational sites rarely link to commercial sites, so a shopping site can surge in Google rankings if an .edu page links to it.

Read more: http://online.wsj.com/article/SB10001424052748704520504576162753779521700.html#ixzz1EtLOsWCu

Pope Blesses Social Media

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Social media just got a big backer, the Pope.  Although he doesn’t seem to be Tweeting yet, he did give his blessing.

“The pope issued a message titled “Truth, Proclamation and Authenticity of Life in the Digital Age.” He gives his blessing to social networking, while cautioning people about the dangers of choosing virtual friendships over real-life connections.

http://voices.washingtonpost.com/blog-post/2011/01/the_pope_and_social_media_a_te.html

Weekly Keyword Wins

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We have lots of keyword campaigns running, so I’m going to give shout outs to some of my weekly winners.

Google #1  - California wood window manufacturing, we only just started this campaign for a custom window and door maker here in Southern California.

Bing #1, Yahoo #1 – Inland Southern California, for our local Inland Empire directory and news outlet.

Google#1, Bing #1, Yahoo #1 – Side Mortise Tape, a product for windows, that keeps your windows from falling on your hand when they are open.  While the keyword is very niche, the results are very important because the client holds the patent, and has competition from knock-offs.

Looking for help on your Keyword Campaigns?

Magazines Post Ad Revenue Increase for 1st time in 3yrs

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Magazines have been struggling in our tight economy over the past few years.  Along with all Print, magazines down turn was probably tied to consumer spending decreases, which eroded the “Brand” budgets of large consumer marketers.

Advertising revenue at consumer magazines rose 3 percent in 2010 to about $20 billion, according to data from rate cards compiled by the Publishers Information Bureau. (Reuters)