Author Archives: admin

Best Local Website Award

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We won an award for “Best Local Website” for our site RedlandsTakeout.com from the readers/voters of the San Bernardino County Sun and Redlands Daily Facts.  Check out the story on Inland Empire’s Best Local Website.  This was a collaboration between our restaurant marketing partner NetWaiter, and RedFusion Media.

RedlandsTakout.com, the only local restaurant guide providing online ordering capabilities, received top honors from the 2011 Annual Readers Choice Awards, sponsored by the San Bernardino Sun and Redlands Daily Facts. The unique website is San Bernardino County’s best “Local Website” within the Goods and Services category.

The voting process began in March, consisting of ballots running in both the newspaper and online. Readers especially appreciate the website’s reliable, fast and user-friendly format. Creative developer Jon Burgess is “excited that people have enjoyed the site and are enjoying using this convenient and easy way to order out. We really appreciate the fact that people took the time to choose RedlandsTakeout.com for this special designation.”

Friday

Friday -- Oh Boy
When: Sat June 25 2011 5:30 AM - 6:30 AM

Fireworks

Fireworks show.
When: Mon July 4 2011 5:30 AM - Sat June 4 11:30 AM
Where: Redlands
More information...

Fireworks #2

Fireworks
When: Sun July 17 2011 5:30 AM - Mon July 18 6:30 AM

Integrated Marketing presented to the American Marketing Association Inland Empire

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I enjoyed speaking to the full house at the American Marketing Association, Inland Empire.   For those of you that attended, I hope I was able to help paint a picture about the challenges integrating your marketing plans, with online marketing tactics.

I promised you could view my slides, and here they are, http://prezi.com/vwddoloizqik/integrated-marketing-ama-31711/

Finally – A Flash to HTML5 Conversion

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My firm has been worried about Flash and compatibly with mostly Apple for the past few years. With mobile phones and other devises that don’t run Flash, clearly we have been concerned that our clients, and all their design would have to be re-done.  But I just read, that Adobe Labs now has a drag and drop tool to convert your existing flash to HTML5.

Wallaby, a cross-platform Adobe AIR application, is a tool that allows users to instantly convert Flash output (FLA files) to HTML5 via a simple drag and drop. It is available free for download. Story.

Google Changed Algorithms again this week.

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Google’s always moving and improving.  I happened to try Google Voice this last week, it is pretty cool.  Google did make a change to their search, this all affects SEO guys.

We saw significant increases of our SEO clients who focus on “local”.  Google is working hard to figure out who local services and companies are, and they are trying to get rid of duplication or content that’s only focus is to create advertising revenue.

“in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries,” http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html

I use Chrome (Why I’m a Chrome User), because it rocks.  There is a cool add-on that Google launched for Chrome, Personal Blocklist Extentions.   You basically can block some of your surfing patterns.

Links from .EDU’s carry more authority.

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Here is a great SEO tid-bit from the Wall Street Journal

Internet search experts say that sites associated with educational institutions, which come with “.edu” in their Web addresses, are often considered by Google’s search algorithm to be more authoritative than commercial sites. Experts say educational sites rarely link to commercial sites, so a shopping site can surge in Google rankings if an .edu page links to it.

Read more: http://online.wsj.com/article/SB10001424052748704520504576162753779521700.html#ixzz1EtLOsWCu

I’ll be at “Brands that ROCK”, Open Panel.

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Categories: AAF

Come join the AAF-Inland Empire for an evening of information and inspiration with our “Brands That Rock” program.  A panel of experts from Disney, Juice it up, No Fear and many more will share their insights on staying relevant in a changing marketplace. Utilizing social media, members will be able to “tweet” their questions and concerns prior to the event so that panelists will have time to address them in this forum.  This will be an evening affair that will start with networking and end with great information.  This is one program you definitely want to sign up for!

How to build one of the strongest brands by developing fans rather than customers.

Register here

Date: Thursday January 27th

Time: 5:30pm – 7:30pm

Location: Ciao Bella, 1630 Spruce Street, Riverside

Event pricing:

  • Members early bird $15 ($20 after January 21st)
  • General public early bird $20 ($30 after January 21st)

Register

Pope Blesses Social Media

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Social media just got a big backer, the Pope.  Although he doesn’t seem to be Tweeting yet, he did give his blessing.

“The pope issued a message titled “Truth, Proclamation and Authenticity of Life in the Digital Age.” He gives his blessing to social networking, while cautioning people about the dangers of choosing virtual friendships over real-life connections.

http://voices.washingtonpost.com/blog-post/2011/01/the_pope_and_social_media_a_te.html