How does Google Work?
This is a paper I wrote for my Masters. The interesting thing is that it provided proof that my theory of “Search Engine Optimization” is true. That theory is that you have to be an expert about a subject, adding quality content, not using tricky-tweaking of the code. This was not a great work of writing, but it shows that when you write quality content, your Google Rank will respond. Search Google for “How does Google work” and see how it comes up.
The story about the success was published in the Inland Empire Business Journal, June 2008.
How does Google Work?
By Jon Burgess, RedFusion Media
In 1998, two Stanford University students, Larry Page and Sergey Brin, created Google, an Internet search engine. Their success was founded in the fact that they could quickly and efficiently deliver relevant search results to their users. Google was a well-developed system that could show immediate results, based on the top queries of their unique “page-rank” system. The page-rank system could easily read documents on the Internet, reporting back the page’s individual performances within certain criteria. Google’s page-rank system is a mathematical equation that brings together and defines three main areas of interest: content, backlinks, and outbound links, with the ultimate idea of determining a website’s “page-rank,” enabling the website to be pigeonholed into a ranking against all the millions of Internet sites in the world.
The content that Google looks at can be described as any words, information, or photos that are placed on a website to create a general topic. That is, simply put: all information included on any given site. The content then goes on to provide a base from which “keywords” can be pulled. Keywords are the most specific words derived from the real purpose or content of your website. Keywords contain the composite meaning or definition of what your website is really all about.
Continue reading the full article, “How Does Google Work?” at its original location, on RedFusion Media’s website.
© 2005 Jonathan Burgess
posted by RedFusion Media at http://www.redfusionmedia.com/2005/07/google-how-does-it-work.htm